Inzpire – Working with designers Firefly Digital, I provided ground-up copy for all aspects of the Inzpire.com website, conducting extensive interviews with key personnel and ensuring consistency of message throughout the site’s redesign. This was a multi-client contract that demanded military attention to detail and the upmost sensitivity to deadlines.
Whilst hardly an expert on defence technology before I started this project, what I now don’t know about the subject just isn’t worth knowing. View the Inzpire website in all its glory here.
Inzpire was born – as so many great British ideas are – over a glass of wine shared amongst a small group of friends. We couldn’t have envisioned at that stage the journey that lay ahead of us, but that is really how things started and the manner of our inception in many ways still informs our thinking..